Product Launch Guide

Planning

Research, strategy, goals

2-4 weeks

Success: Clear roadmap

Development

Build, test, iterate

4-12 weeks

Success: MVP ready

Beta Testing

User testing, feedback

2-4 weeks

Success: Critical issues fixed

Marketing

Content, ads, PR

4-8 weeks

Success: Launch awareness

Launch Day

Release, support, monitor

1 day

Success: Smooth rollout

Post-Launch

Monitor, iterate, improve

Ongoing

Success: Product-market fit

Launch Checklist

✓ Feature complete & tested

✓ Documentation ready

✓ Support team trained

✓ Marketing materials prepared

✓ Analytics configured