Marketing Automation Guide
Welcome Series
Trigger
New signup
Duration
5 days
Emails
3-5
ROI
400%+
Abandoned Cart
Trigger
Abandoned cart
Duration
3 days
Emails
3
ROI
300%+
Post-Purchase
Trigger
Order completed
Duration
14 days
Emails
4
ROI
200%+
Win-Back
Trigger
90 days inactive
Duration
14 days
Emails
3-4
ROI
150%+
VIP Treatment
Trigger
High-value customer
Duration
Ongoing
Emails
Custom
ROI
500%+
Referral Program
Trigger
Purchase
Duration
30 days
Emails
3
ROI
250%+
Automation Capabilities
✓ Behavioral triggers
✓ Segment-based workflows
✓ Dynamic content
✓ A/B testing
✓ Performance analytics