Customer Segmentation Guide
New Customers
First 30 days
Strategy
Onboarding & engagement
Active Customers
Regular purchasers
Strategy
Retention & upsell
VIP Customers
High-value
Strategy
Premium treatment
At-Risk Customers
No activity 90+ days
Strategy
Win-back campaigns
Churned Customers
Inactive > 6 months
Strategy
Re-engagement
Dormant Customers
No activity > 1 year
Strategy
Survey & feedback
Segmentation Tools
✓ Behavioral segmentation
✓ Demographic filtering
✓ Purchase history analysis
✓ RFM segmentation
✓ Custom segments