Customer Segmentation
Total Customers
2,015
Total Revenue
$792k
Avg Retention
53%
High-Value Customers
125Avg Spend
$2450
Retention Rate
94%
Lifetime Value
$12,000
Segment Value
$306,250
Regular Buyers
890Avg Spend
$450
Retention Rate
78%
Lifetime Value
$2,250
Segment Value
$400,500
New Customers
340Avg Spend
$95
Retention Rate
65%
Lifetime Value
$475
Segment Value
$32,300
At-Risk Customers
210Avg Spend
$250
Retention Rate
25%
Lifetime Value
$500
Segment Value
$52,500
Dormant Customers
450Avg Spend
$0
Retention Rate
5%
Lifetime Value
$0
Segment Value
$0