Customer Retention Guide
Loyalty Program
5-25% repeat rate increase
Cost: Low-Medium
Email Marketing
10-30% engagement rate
Cost: Low
Personalization
20-40% revenue uplift
Cost: Medium
VIP Treatment
3-5x lifetime value
Cost: Medium-High
Win-Back Campaigns
5-15% recovery rate
Cost: Low
Customer Support
15-30% churn reduction
Cost: Medium
Retention Metrics
✓ Customer Lifetime Value (CLV)
✓ Repeat Purchase Rate
✓ Churn Rate
✓ Retention Cohorts
✓ Win-Back Success Rate