Customer Data Platform
Unified Profiles
30+ integrations
Segment Builder
Complex nested logic
Activation
Email, SMS, push, ads
Predictive Analytics
Churn, LTV, propensity
Identity Resolution
Data Governance
CDP Platform
✓ First-party data collection
✓ AI-powered insights
✓ Real-time personalization
✓ Privacy-first architecture
✓ Journey orchestration