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A/B Testing

Conversion Comparison
Checkout Button ColorProduct Page LayoutEmail Subject Line07142128
  • Variant A
  • Variant B

Checkout Button Color

active

Blue Button

3.2%

Green Button

4.1%

Traffic

12,450

Statistical Significance

92%

Winner

Variant B

Product Page Layout

completed

Grid View

2.8%

List View

2.9%

Traffic

8,900

Statistical Significance

45%

Winner

Variant B

Email Subject Line

active

Limited Time Offer

22%

Exclusive Deal

26%

Traffic

5,200

Statistical Significance

87%

Winner

Variant B