Lumen Growth

Taking three new retainers this quarter

Marketing measured in revenue, not impressions.

A performance agency that builds the tracking first, then spends. Paid search, paid social, lifecycle email and AI support agents, all reported against booked revenue.

Audit first, spend secondWeekly reporting at account levelNo twelve-month lock-in
Audit first, spend secondWeekly reporting at account levelNo twelve-month lock-inMedia buying kept in houseSystems handed over with documentation
Audit first, spend secondWeekly reporting at account levelNo twelve-month lock-inMedia buying kept in houseSystems handed over with documentation

Why people choose us

The details, in numbers

+0%

Average return on ad spend

0

Active retainers

0 yrs

In performance media

Services

Six services, one reporting standard

Every engagement reports against the same revenue definition agreed in week one.

How we work

The audit decides the budget.

We start by looking at what your data can actually support. If tracking is missing, that is the first invoice, not a media budget. Once the numbers are trustworthy, spend scales against a revenue target you set.

  • Two-week audit with a written roadmap and costed priorities
  • Creative testing calendar agreed a month ahead
  • Weekly account-level reporting, monthly strategy call
  • Documentation and access handed over if you leave
How engagements run
The audit decides the budget.

The lookbook

A closer look

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The engagement

Audit, roadmap, build, scale

Four stages with a written deliverable at the end of each.

1

Audit

Tracking, creative, audiences and funnel economics reviewed in two weeks.

2

Roadmap

Prioritised by expected revenue impact, with costs and owners named.

3

Build

Campaigns, flows and dashboards built, then tested against a holdout.

4

Scale

Budget increases only after a channel proves positive on a fixed window.

Testimonials

In their words

“They rebuilt the funnel and showed me the numbers behind every change. Revenue followed, not vanity metrics.”

Conversion up 31%

Chloe Bennett

Founder, ecommerce brand

“One team did the strategy and the build, so nothing was lost in a handover.”

Three channels rebuilt

Anders Holt

CMO

“We finally know which half of the spend works, because they instrumented it properly.”

Reporting in one dashboard

Rita Kaur

Head of growth

The team

The people you will actually work with

EW

Ellis Ward

Founder & growth lead

Experiment design and analytics, 9 years

Runs the test backlog and reads the results before recommending anything.

NP

Nina Petrova

Head of engineering

Front-end and tracking specialist

Builds and instruments the pages every experiment runs on.

Request a growth audit

A written review of your tracking, channels and funnel with a costed plan, whether or not you hire us.

TechFlow — full-funnel rebuild

TechFlow — full-funnel rebuild

Audit first, spend second · Weekly reporting at account level

Request a growth audit · +300% ARR