Want to sell on Walmart and your own store? Get a Ritsbo store with built-in Walmart Marketplace integration.
Walmart Marketplace is the fastest-growing alternative to Amazon. With roughly 150,000 active sellers (compared to Amazon's 2+ million), competition is dramatically lower — making it easier for new sellers to rank, win the Buy Box, and build a profitable business. Combined with Walmart's massive customer base of 120+ million weekly visitors, it's an opportunity that's hard to ignore.
In this guide, we'll cover everything you need to start selling on Walmart Marketplace in 2026, and how Ritsbo's Walmart integration lets you manage Walmart and your own store from one dashboard.
Why Sell on Walmart Marketplace?
Walmart Marketplace offers several advantages over Amazon:
- Lower competition: 150K sellers vs. 2M+ on Amazon
- No monthly subscription fee — you only pay referral fees when you sell
- Lower referral fees in many categories compared to Amazon
- Walmart's customer base — 120M+ weekly visitors
- WFS fulfillment — Walmart's version of FBA
- Less aggressive on sellers — Walmart's account suspension rate is lower than Amazon's
- Omnichannel advantage — products can appear in Walmart's physical store search
Step 1: Apply to Walmart Marketplace
Unlike Amazon, Walmart requires an application and approval process. Here's what you need:
- Business entity — LLC or corporation (sole proprietorships are rarely approved)
- EIN — Employer Identification Number
- Business bank account — for payouts
- W-9 form — for tax verification
- Product catalog — at least 5–10 products ready to list
- Existing e-commerce presence — having your own store (like a Ritsbo store) helps approval
Apply at marketplace.walmart.com. Approval typically takes 1–2 weeks. Having a professional store setup (which Ritsbo provides) increases your approval odds.
Step 2: List Your Products
Once approved, list products in three ways:
Option A: Match Existing Walmart Catalog
If your product already exists in Walmart's catalog, match it and set your price and quantity. This is the fastest method.
Option B: Create New Listings
For products not in Walmart's catalog, create new listings with title, description, images, and attributes. This takes more time but gives you full control.
Option C: Bulk Upload via Ritsbo Integration (Recommended)
Ritsbo's Walmart Marketplace Integration add-on syncs your entire product catalog to Walmart automatically. Instead of manually listing each product, your Ritsbo store's products — with images, descriptions, pricing, and inventory — are pushed to Walmart in one click. Learn about the Walmart add-on here.
Step 3: Choose Your Fulfillment Method
Walmart offers two fulfillment options:
Self-Fulfillment
You store, pack, and ship orders yourself. You must meet Walmart's shipping standards (on-time delivery 99%+, valid tracking 99%+, cancellation rate under 2%). More work but gives you full control.
WFS (Walmart Fulfillment Services)
Walmart's version of FBA. You ship inventory to Walmart fulfillment centers, and they handle storage, shipping, customer service, and returns. Benefits include:
- Walmart's free shipping badge on listings
- Two-day delivery for eligible products
- Higher search ranking and Buy Box win rate
- Walmart handles returns and customer service
Step 4: Optimize Your Walmart Listings
Walmart's search algorithm (called "Walmart Search") rewards different factors than Amazon:
- Title clarity — include brand, product name, and key attributes
- Competitive pricing — Walmart buyers are price-sensitive; lower price = higher rank
- Fast shipping — WFS or fast self-fulfillment boosts ranking
- Product descriptions — 150+ words with relevant keywords
- High-quality images — minimum 1000×1000px, white background for main image
- Inventory availability — out-of-stock products drop in ranking
- Customer reviews — more positive reviews = higher rank
Step 5: Use Walmart Connect Ads
Walmart's advertising platform (formerly Walmart Media Group) is less saturated and cheaper than Amazon PPC:
- Sponsored Search — keyword-targeted product ads in search results
- Sponsored Product Display — appear on related product pages
- Lower CPCs — typically $0.30–$1.00 vs. Amazon's $0.50–$2.00+
- Less competition — many products have no ads running
- Start with $20–$50/day on your top 5 products
How Ritsbo Makes Walmart Selling Easier
Selling only on Walmart means you're at Walmart's mercy — just like selling only on Amazon. The smartest sellers sell on Walmart AND their own store.
Ritsbo Walmart Marketplace Integration
Ritsbo's Walmart add-on ($49/month or $149 one-time) syncs your Ritsbo store catalog to Walmart:
- Push products from your Ritsbo store to Walmart with one click
- Sync inventory and pricing across both channels
- Consolidate orders from Walmart and your own store
- Maintain consistent product information
- Capture customer emails from your own store (not possible on Walmart)
The Multi-Channel Strategy
With Ritsbo, you can sell on Walmart, Amazon, and your own store — all from one product catalog:
- Walmart + Amazon — marketplace sales for discovery and volume
- Your Ritsbo store — higher margins, customer data, brand building
- TikTok + Facebook — drive traffic to your own store for direct sales
- Email marketing — capture emails from your store customers (impossible on marketplaces)
Get Started Today
The fastest way to start selling on Walmart Marketplace is to claim a pre-made Ritsbo store, add the Walmart Marketplace Integration, and sync your catalog. Browse available stores → or view marketplace add-ons.